Goals

GOALS:

1. A strategic refresh and content restructuring of her WordPress consultancy website
2. A creative repositioning and light redesign of her Wix author website
3. SEO-aligned implementation using pre-written content provided by Penny

The goal is not just updating content, it is strategic repositioning and simplification aligned with her evolving business model (from full-service consultancy to AI-powered system + advisory support).

Website 1: WordPress

Objective: Reframe and streamline the consultancy website to reflect:

• Transition from full-service consultancy → strategic advisory & AI-supported services
• Clear positioning around the brand
• Consultancy review support
• Setup guidance
• Final-stage consultancy input
• Reduced number of pages
• SEO-compliant structure

Scope of Work:

• Review current ...