Job Description

The role will be responsible for the implementation synergies and efficiencies across all six PFS markets of Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and execution alignments will be in key areas of:

• Marketing positioning and strategy for common products and services.
• Digital Marketing / Performance Marketing
• Alignment of Brand Corporate Identity and tone of Voice.
• Reporting on effectiveness of marketing efforts.
• To work with both the broader PFS marketing team in Singapore and with the marketing heads of each regional market.
• Implementation of marketing best practices across all markets
• Adherence to marketing guidelines; effective and common use of marketing technology across all markets
• Maximising the efficiency and effectiveness of third-party agencies (creative and media)
• Standardizing of common marketing processes and...