Flexible Work, Better Balance
Position Summary:
The Vice President of Marketing provides strategic leadership and execution oversight for all marketing, brand, and communications initiatives across Experience Senior Living’s portfolio of communities. This role is responsible for developing integrated marketing strategies that drive occupancy, strengthen brand recognition, and support operational and sales goals while ensuring consistency, quality, and measurable return on investment. The VP of Marketing partners closely with Sales, Operations, Development, and Executive Leadership to optimize lead generation, brand standards, marketing technology, and customer engagement while fostering innovation, collaboration, and continuous improvement across the organization.
Key Responsibilities:
Marketing Strategy & Brand Leadership
- Develop and execute comprehensive marketing strategies aligned with occupancy, growth, and brand positioning goals.
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