We are looking for a VP/GM of Content to lead a global team of 25‑30 across thought leadership, social, product education, and blog. The role will set strategy, raise quality, operationalise AI and measurement across the function.

• Real scope: Content that spans small business owners, accountants, and bookkeepers across 8 markets.
• Real data: Xero has proprietary insights about how small businesses actually run, providing valuable source material for content leaders.
• Real ambiguity: Build strategy, define swim lanes between global and regional efforts, and create measurement infrastructure that connects content to product utilization, not just views.

Who we’re looking for: 12+ years in content, brand, or marketing roles; 5+ years of leading global teams; experience at a large SaaS company; proven track record of building content strategy from the ground up; strong AI fluency; and the abil...