The VP Marketing, under limited supervision, manages personnel and directs the daily activities of the marketing and community engagement/partnership function areas. Responsible for the credit unions brand, image, marketing, communications, creative services, and public relations. Develops a comprehensive digital-first marketing program designed to achieve the credit unions mission, vision and strategic business plan. Provides input and direction on the strategic direction of the credit union.

Responsibilities

• Leads the strategic development of USEs brand image, integrated marketing plans and creative services to attract and retain, new members; researches the competitive marketplace and advises on strategic marketing positioning; identifies and recommends competitive best practices; manages the creation of products, merchandising, pricing, promotions, and internal communications to achieve goals and serve member needs.
• Develops and executes stra...