Position Overview
GCI's VP, Marketing & Acquisition will lead the design and execution of the end‑to‑end acquisition strategy to drive profitable growth across all consumer markets and customer segments. Translate market intelligence into actionable plans, shape front‑of‑book offers and pricing in partnership with Product and Financial Planning & Analysis (FP&A), orchestrate multi‑channel campaigns across Digital, Retail, and Contact Center, and embed analytics to optimize performance. Own acquisition targets, marketing investment, and demand‑generation effectiveness, ensuring a consistent customer experience and tight cross‑functional alignment from first touch through onboarding.
ESSENTIAL DUTIES AND RESPONSIBILITIES AT ALL LEVELS:
This leadership position requires the following non-delegable responsibilities:
+ Fully own the mission, goals, operations, and results of the team and areas of responsibility.
+ Provide strong leadership to span of control (di...