**Job Overview:**

Keurig Dr Pepper is looking for a data-driven media executive for its Coffee Operating Unit.

The Vice President, Connections & Creativity, North America will oversee the strategy, planning and execution of all connected media initiatives, including social and PR, ensuring alignment with business goals while delivering impactful consumer experiences.

**Key Responsibilities:**

**Strategic Leadership:**

+ Define and lead the vision for connected media strategy, focusing on innovative approaches to engage target audiences across digital, social, programmatic, and emerging media platforms, including retail media.
+ Develop a roadmap for integrating connected media into overall marketing strategies, ensuring seamless alignment with brand objectives and revenue goals.
+ Anticipate trends in media consumption and technological advances to keep the organization ahead of the curve.
+ Identify and evaluate emerging platforms,...