VP Business Banking Marketing in Abu Dhabi, UAE is a senior Banking marketing leadership role focused on end-to-end marketing strategy, acquisition, engagement, retention, cross-sell, and growth for micro, SME, commercial, and ecosystem banking propositions. The position supports First Abu Dhabi Bank (FAB) by positioning the Business Banking segment as a preferred banking partner for UAE businesses through integrated campaigns, data‑led customer engagement, and close collaboration with product, digital, analytics, CRM, communications, and distribution teams.

Country: UAE
City: Abu Dhabi
Industry: Banking
Function: Marketing Management
Salary:
Gender: Any
Nationality: Any
Job Type: Full‑time

• Lead the end-to-end marketing strategy for FAB’s Business Banking segment across micro, SME, commercial, and ecosystem propositions.
• Design and execute integrated marketing programs that support acquisi...