Business Function Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition. Job Purpose We are seeking a proactive and skilled Digital Asset Management (DAM) Specialist to join our Enterprise Performance Marketing & Platform team. This role is crucial for optimizing our digital asset workflows, ensuring brand consistency, and leveraging GenAI to enhance content creation and management. The ideal candidate will bring a strong understanding of marketing technology, a passion for implementing innovative solutions, and expertise in Generative AI (GenAI) and Agentic AI within a dynamic banking environment. Key Responsibilities Lead the imple...