What you'll actually be doing
Performance video
Own the performance video engine. 30-40 masters a month plus adapts across Meta and Google.
Brief agencies, review scripts, sit through edits, push for cuts that actually work in feed.
Test formats, lengths, hooks. Track what's winning and double down.
Work closely with the performance marketing team on what's converting and what we need next.
YouTube and organic
Own our main brand YouTube channel. Strategy, content calendar, production.
Build out the surrogate YT channels. New territories, new audiences, new hosts.
Decide what we shoot in-house vs hand off to agencies.
Get into the data. Watch time, retention curves, CTR. Use it to make the next video better.
Production and craft
Be on set when it matters. Review scripts before they go to production.
Sit in edits. Push for sharper cuts, better hooks, better pacing.
Keep the bar high without slowing things down.
Agencies
Day to day with prod...