We're looking for an exceptional Video Content Lead to shape our entire YouTube strategy and drive significant audience growth. You will be the visionary behind all PakWheels YouTube content, responsible for innovating formats across both long‑form and shorts, boosting engagement, and achieving ambitious growth targets. This is a critical role for a strategic, data‑driven YouTube expert with a passion for automotive content, tasked with growing our long‑form content while optimizing our overall video presence.

Responsibilities

• Develop and execute a comprehensive video content strategy for the PakWheels YouTube channel (encompassing both long‑form and shorts), with a primary immediate focus on driving aggressive growth in long‑form.
• Lead the ideation, development, and strategic direction for all video formats. Ensure high quality, creative excellence, and engaging narratives across the board.
• Provide creative direction an...