**Overview**

At REI, we aim to create seamless, meaningful experiences for our members and customers across every digital moment. As Vice President, Digital Commerce, you will set the strategic vision and lead execution for our digital commerce ecosystem, including eCommerce platforms, mobile applications, and omnichannel integrations.

Reporting to the Chief Technology Officer, you will guide the modernization of our digital and marketing technology stack, ensuring it is scalable, secure, and built for personalization. You will lead the integration of commerce, marketing, and loyalty platforms to enable data-driven engagement and differentiated customer experiences.

This role plays a key part in advancing REI as an AI-forward organization. You will evaluate and apply emerging technologies—such as AI-driven personalization and composable commerce—to accelerate innovation and improve customer outcomes. Success in this role requires strong technical depth, strat...