Nestasia is looking for a VP - Performance Marketing who will have the end-to-end responsibility for building and delivering a predictable and scalable customer acquisition strategy. The VP – Performance Marketing has to spearhead the marketing strategies and be able to plan and execute those while supporting a team.
Duties and responsibilities
- Creating and executing a strong performance marketing strategy& execution plan
- Own the strategy for all media: paid search, paid social and organic campaigns (Ad Words, Facebook, Linked In, SEO) from conception to execution.
- Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, and opt...