Vice President of Marketing

About the Company

Prominent credit union

Industry
Banking

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to develop and lead the enterprise marketing strategy in line with the organization's growth objectives. The successful candidate will be responsible for defining marketing priorities that support various aspects of the business, including membership growth, deposit acquisition, loan growth, and member engagement. This role involves advising executive leadership on market trends, competitive positioning, and growth opportunities, as well as guiding strategies for member acquisition, onboarding, cross-selling, and retention. The VP of Marketing will also be tasked with aligning marketing strategy with digital initiatives, product strategy, and broader organizational goals, and overseeing the internal comm...