Key Responsibilities:

• Strategic Leadership:
• Define and lead end-to-end digital marketing strategy aligned with business goals.
• Lead digital transformation initiatives focused on customer acquisition and retention.
• Performance Marketing & ROI:
• Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
• Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.
• Brand and Content Strategy:
• Enhance digital brand visibility and positioning in a competitive broking space.
• Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.
• MarTech & Automation:
• Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.
• ...