Position Overview
The ideal candidate for this position will have the following experience and qualifications:
Responsibilities - Strategic Leadership : Develop and own the gaming reinvestment strategy across all gaming customer segments; Lead long‑term reinvestment strategy aligned with profitability targets; Establish offer architectures for hosted and unhosted guests; Define segmentation logic across lifecycle stages; Oversee recurring campaign calendars and ad‑hoc campaign development deployment.
- Offer Strategy & Reinvestment Economics : Own reinvestment guidelines by ADT worth segment card tier; Using advanced modeling set offer value and trip‑level reinvestment thresholds; Ensure consistency between model‑driven offers and host‑facing offers while leaving sufficient host‑directed reinvestment to allow host to manage the player relationship; Maintain a clear daily view of all reinvestment campaigns, including the actual observed reinvestment rate f...