Lead user research for a global e-commerce business, focusing on understanding user needs in Southeast Asia to support business growth and improve user experience.
Independently drive end-to-end user research projects, including problem scoping, research design, execution, and delivering actionable insights that inform business decisions.
Develop a strong business understanding and leverage research to identify growth opportunities and areas for experience optimisation.
Proactively monitor industry trends and market dynamics, and conduct deep‑dive studies aligned with business priorities and user needs.
Minimum Qualifications
Bachelor's degree or above in Psychology, Statistics, Sociology, Marketing, Economics, Anthropology, or related fields.
2+ years of experience in user or market research, with familiarity across both qualitative and quantitative methods and the ability to indepe...