Rhino Africa Safaris is Africa’s leading luxury travel company, dedicated to creating unforgettable and life-changing journeys that connect guests to Africa in a way that inspires, transforms, and protects. We are looking for a UX Architect to build a world-class travel platform, bridging the gap between cutting‑edge AI technology and profound human connection.

What You’ll Do Behavioral Research: Conduct deep‑dive user research and A/B testing, leveraging AI‑driven analytics to identify and remove friction points for the high‑net‑worth traveller. AI‑First Architecture: Design for the Answer Engine era, optimising digital journeys to ensure Rhino Africa’s authority within AI‑generated summaries and LLM‑cited content. Conversion‑Centric Design: Lead the overhaul of the website and blog to create intuitive, conversion‑optimised layouts that measurably increase traveller enquiries and booking value. Information Engineering: Organise complex destination data, luxury lodge portfolio...