Overview As a User Engagement Intern at DiDi, you will support day-to-day user service and quality efforts that directly improve ride safety, platform trust, and user retention across millions of trips; your work will drive measurable reductions in issue resolution time and increase user satisfaction scores. You will join the User Operations team, which focuses on resolving rider and driver concerns, enforcing policy, and optimizing operational workflows to protect user experience and enable scalable, reliable service delivery. Responsibilities User Segmentation Analysis: Assist in segmenting users based on multi-dimensional data (e.g., New, Active, Churned) and identifying behavioral patterns and pain points. Execution of Messaging Strategies: Responsible for the configuration and execution of in-app (In-app messages, Pop-ups, H5) and out-of-app (Push, WhatsApp/SMS, Email) communication tasks. Copywriting & Localization: Craft compelling marketing copy for different user segments and ...