Drive engaging digital content strategies as a User-Focused Digital Content Specialist. Collaborate within a forward-thinking team to enhance the clarity and accessibility of insurance content.
This role focuses on writing user-centered content that guides customers through the insurance process. You will collaborate closely with design, marketing, and product teams, applying best practices of UX writing and inclusive content design to optimize user engagement.
Key Responsibilities:
• Create content tailored to customer needs
• Ensure strategic alignment with business goals
• Use Adobe Experience Manager for content publishing
• Deliver clear microcopy and transactional emails
• Coordinate with translation services for localization
Requirements:
• 2–4 years of digital content development experience
• Background in the Canadian insurance sector is advantageous
• Strong understanding of SEO and web accessibility
• Proficiency in CMS and Agile framework...