Job Responsibilities:

1. Develop and execute US market growth strategies to acquire high-quality users, increase registrations, first deposits, and trading activity.
2. Identify and activate high-potential growth channels in the US, including KOLs, influencers, affiliates, Web3 communities, crypto platforms, and strategic partners.
3. Localize marketing campaigns, product messaging, and materials to ensure cultural relevance and strong resonance with American users.
4. Identify, onboard, and manage high-quality US-based crypto KOLs (YouTubers, X influencers, podcasters, etc.), building long-term strategic partnerships.
5. Oversee the full KOL collaboration process, including outreach, content briefing, performance tracking, payment coordination, and relationship maintenance.
6. Analyze user behavior, market trends, and channel performance