Drive Turo's Canadian brand strategy as a Brand Marketing Executive. Lead innovative campaigns that position Turo as a household name in the car rental industry.
This role involves overseeing brand execution while collaborating with global and local teams. You'll manage substantial budgets, report on brand metrics, and launch campaigns that engage Canadians and capture cultural trends. Strong analytical and creative skills are essential for success.
Key Responsibilities:
• Own brand strategy and improve execution across all channels
• Work closely with global teams on positioning and messaging
• Track brand health metrics and budget allocations
• Partner with agencies for high-impact advertising
• Design integrated campaigns for substantial business results
Requirements:
• At least 8 years of brand marketing experience
• 4 years of in-house B2C marketing experience
• Demonstrated success managing large brand budgets
• Strong creative judgment and ins...