Accredits new prospective tie‑ups, partners and agents based on Bank’s accreditation policies.
Reviews and evaluates regularly the account profitability of tie‑ups to achieve revenue, assigned P&L targets.
Cross‑sells bank’s products to existing tie‑ups, partners and agents if local regulations permit.
Prepares and submits marketing plan for the assigned areas and ensures its implementation.
Expands and grow the remittance business volume of the Bank with proper implementation of marketing plans and strategies.
Manages product/service mix, pricing and margins relevant to market competition and financial trends affecting the business.
Coordinates closely with Marketing Department and Business Development Department for optimum use and distribution of marketing collaterals and materials, as well as implementation of marketing activities and campaigns.