Job Purpose

This role involves executing trade marketing operations pertaining to trade development, merchandising & visibility and sales promotions to ensure effective brand visibility.

Job Responsibilities

• Trade Development: To ensure that correct POP (Point of Purchase) data is fed in the system through random authentication checks in the markets with help from S&D team and execution of regional BTL plan in alignment with HQ plans & strategies.
• Co‑ordination and communication of product, price and pack related changes to Trade Marketing team.
• Arrangement of retailer training for new product/package launches while coordinating with Admin/Training and S&D team; planning, arranging and distributing giveaways to develop long‑lasting trade relationships, merchandising and visibility.
• Execution of annual merchandising plan: responsible for permanent on‑store/in‑store branding and merchandising such as shop fascias, cano...