Develop and execute personalized marketing plans for key accounts, ensuring consistent follow-up and alignment with organizational objectives.
Monitor client bookings and performance metrics corresponding to marketing programs, investments, and sell-out results to drive continuous improvement.
Design and implement promotional campaigns grounded in comprehensive sell-out analysis and commercial objectives.
Establish and analyze key performance indicators (KPIs) to measure campaign effectiveness across assigned channels and provide actionable insights.
Execute plans derived from commercial forecasts and promotional calendars, ensuring timely and accurate implementation.
Oversee loyalty programs and incentive structures for both B2B and B2C channels to maximize customer engagement and retention.
Coordinate B2B events and training sessions for business partners, ensuring professi...