Position Overview
Role in China: Position Title: Trade & Marketing Manager (Shanghai)
Headcount: 1 (Urgent)
Reporting To: Country Manager
Role Purpose:
Lead and safeguard the brand positioning and execution of Addiction Pet Foods in China, acting as the custodian of all online and offline brand presence, while partnering closely with sales teams and distributors to drive effective trade marketing, visibility, and sell-out growth.
Key Responsibilities:
- Brand Custodianship (Online & Offline)
- Own and ensure consistency of brand image, messaging, and positioning across all channels
- Manage brand presence across:
- E-commerce platforms (e.g. Tmall, JD.com)
- Social & content platforms (e.g. Xiaoh...