Position Overview
Position Title–Trade Marketing Manager (Sell Out)-Modern Trade Location – Chennai Geography- The candidate will cover the entire Tamil Nadu based in Chennai. Total Experience -6 to 15 Years Qualification – MBA (Full Time Compulsory) Reporting to Head Modern Trade (Dual Reporting) Direct Team Size - On Roll (TSI-Approx 2 to 4) Languages Known- English, Tamil (Preferred) Industry- FMCD (Small Appliances preferably)/FMCG/Retail (Apparel & Luggage Segment) Key Responsibilities: - The position is responsible for developing and executing sell-out strategies across channels in close coordination with KAM and ZSM. Responsible for setting and achieving Promoter & Store-wise Sellout, Productivity, Display, and counter-share targets. Responsible for the recruitment of promoters & TLs and driving their productivity. Ensure the right promoter at the right store and control attrition levels. BTL Activations: Ideate and implement all BTL activations to maximize business opportunities. Make an activat...