The Trade Marketing Manager is responsible for the conceptualisation and implementation of trade marketing strategies, development of key channels and identification of market opportunities to increase brand presence and drive growth.

YourKey Task

• Establish trade marketing blueprints to achieve revenue and market share targets
• Acquire market intelligence to identify customer insights, market trends, and competitive activities, able to translate opportunities to actionable trade marketing initiatives
• Collaborate closely with brand, sales team and distributor to understand market dynamics, customer requirements to craft promotional strategies
• Develop and execute trade marketing activations, promotions and campaigns to drive brand and product awareness, and sales growth
• Analyse and evaluate performance of trade marketing activities, identify metrics to measure opportunities for improvement
• Manage the trade mar...