Main objectives

The Trade Marketing Manager plays a pivotal role in bridging the gap between marketing and sales by developing and executing trade strategies that drive brand visibility, shopper engagement, and sales performance across all retail channels. This role is responsible for planning, coordinating, and evaluating trade promotion activities and retailer collaborations to ensure alignment with brand strategies and commercial objectives.

Key responsibilities

Trade Strategy & Planning

• Develop and implement annual trade marketing plans per channel and customer.
• Align with sales and brand teams to translate brand strategies into effective customer-facing
  initiatives.
• Lead shopper insights and category analysis to inform trade initiatives.
• Identify the platform and market potential for sustainable growth.
• Collaborate with the e‑Commerce KAMs to create and manage a curated calendar of campaigns
  p...