Role: Trade-Marketing Executive (Malaysia)

Drive in-store excellence and trade activation to maximize sell-out, visibility, and brand performance across retail channels.

Key Responsibilities

Trade Marketing Execution

• Plan and execute in-store promotions, campaigns, and activations (Watsons, BCG, Guardian etc)
• Ensure high-quality implementation of POSM (shelf talkers, displays, gondola ends)
• Adapt global brand strategy to local retail requirements

Trade Events

• Plan and execute events with key retail partners (Expo, Concourse, Atrium)
• Work closely with Sales Director to drive sell-out performance
• When meeting with key retailer partner to prepare brand presentation for Sales Director
• Analyse sell-in vs sell-out data, identify gaps and opportunities
• Support listing, assortment optimization, and NPDs performance tracking
• Coordinate key...