**What You'll Do**

Primary Purpose of the Position
• Achieve retail business objectives and consumer brand preference by supporting the different retail channels through development of a holistic trade Activation strategy and execution of the trade Activation plan for Goodyear
• Propose and execute cross-channel consumer promotion programs taking into full consideration Goodyear’s different consumer segments, broad product portfolio, and diverse channels to establish complementary programs and drive synergies across offline retail channels
• Collaborate with multi-functional teams (Sales, Marketing, Pricing, Finance and other key stakeholders) in order to develop and align on an integrated consumer Activation /promotion plan and execute the integrated plan with excellence
• Manage spending to drive topline and bottomline results

Education & Certifications
BA, Business or Auto major would be preferred.

**What We're Looking For**
•...