Product Marketing team operates at the intersection of product and market. Our core mandate is to drive full-lifecycle product operations — from insight gathering and go-to-market strategy to launch execution and post-launch growth — by designing and scaling product-led solutions that help sellers and creators succeed on TikTok Shop.
This role sits at the intersection of product and market, serving as the critical bridge between the Vietnam business teams and the sea product organization. The candidate will be responsible for two core mandates:
1. Product Marketing (Outbound & Inbound): Drive full-lifecycle product operations within assigned domains — from market insight gathering, go-to-market (GTM) strategy design, to launch execution and post-launch adoption growth. This includes designing and scaling product-led solutions that help sellers and creators succeed on TikTok Shop in the Vietnam market.
2. Country-Level Product Demand Management: Act as the voice of Vietnam busi...