SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects TikTok's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale.
SMB plays a critical role in seller acquisition, incubation, and education, forming the foundation for a robust and scalable ecosystem on TikTok Shop. As a Merchant Strategist, you will work closely with business teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform. Roles & Responsibilities:
1. Break down business goals, develop SMB merchant growth strategies and budget plans, and ensure effective execution
2. Build data-driven merchant growth models a...