The SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (., 11.11, 12.12) to managing Brand IP Campaigns (., Super Brand Day, New Arrival Day, Super Brand Festival) and optimizing user journeys, our team plays a pivotal role in TikTok Shop’s success in the region.
The Growth Marketing Specialist is the growth engine within the Integrated Marketing team — the person who identifies where marketing creates measurable leverage in each campaign cycle and then builds and delivers it. This role sits at the intersection of growth thinking and hands-on delivery: designing new traffic mechanics, running structured experiments, and leading special projects that don't map neatly into existing team structures.
The role requires bot...