Campaign Strategy & Planning team is responsible for leading the end-to-end strategy, planning & special projects for campaigns. This role bridges business insights, campaign framework design, and efficiency-driven initiatives to drive sustainable GMV growth and P&L efficiency across all campaign scenarios.
Roles & Responsibilities:
1. Campaign Growth Strategy - Own the strategy design for platform/category-level campaigns, with GMV growth and efficiency as primary goals - Translate business objectives (GMV, market share, ROI) into end-to-end campaign strategies, including pacing, resource allocation, and key levers 2. Resource & Budget Allocation - Manage campaign budget and resource allocation (subsidies, traffic, placements) to maximize ROI - Design differentiated resource strategies across user segments, categories, and seller tiers - Continuously monitor performance and dynamically adjust allocation to ensure target achievement 3. Supply & User Strategy Integration
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