Team Introduction

: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.
- Responsible for growth and competitive analysis in the global TikTok market, identifying user growth potential, business objectives and specific competitive strategies, and providing mid-to-long-term business planning.
- Conduct in-depth analysis of core growth-related initiatives (user acquisition, retention, engagement, , identify opportunities, challenges and efficiency, establish standards and guidelines to maximize growth returns. Co...