The Head of VAS Sales leads the growth and performance of Value-Added Services (VAS) across the sales network. This role is responsible for shaping and executing the overall VAS sales strategy, ensuring strong field execution, revenue growth, and cross-channel alignment. The position plays a critical role in expanding product penetration and strengthening commercial impact nationwide.

Key Responsibilities

• Lead and manage Sales Managers and Account Managers to drive VAS sales performance.

• Develop and execute strategies to increase product penetration across channels (POS, Telesales, etc.).

• Monitor regional performance through KPIs and analytics, translating insights into action plans.

• Drive rollout and adoption of new VAS products and initiatives.

• Build strong partnerships with field sales leaders and implement engagement and incentive programs.

• Ensure effective communication, issue resolution, and continuous improvement acros...