Position Overview
Reporting to the Director of Digital Marketing and Communications, the Temporary Digital Marketing Manager is responsible for the day-to-day, hands-on execution and tracking of the Universityβs digital marketing programs. The Temporary Digital Marketing Manager combines the innovation of strategic digital marketing with the practical technical expertise of paid and organic market tracking. They help implement and track through a dashboard, the paid digital advertising campaigns and organic digital messaging using our integrated marketing strategy as a guide across all digital communication channels.
Responsibilities include:
Reporting, Dashboards & Analytics
+ Generate regular reports and build dashboards to demonstrate the effectiveness of campaigns and provide recommendations for improving performance.
+ Help create and update reporting dashboards using University Google (Looker) Dashboards and related analytics tools.