Drive innovative marketing strategies at TELUS Health as a Senior Marketing Manager, Lifecycle Marketing. Focus on patient onboarding and upselling in a collaborative, full-time role across Canada.
As a key member of the TELUS Health multidisciplinary marketing team, you will develop targeted strategies to maximize utilization of preventive health services. Leveraging your expertise in B2C marketing and lifecycle communications, you will engage patients, optimize onboarding processes, and nurture prospects. Your data-driven approach will enhance services in our network of health care centres nationwide.
Key Responsibilities:
• Develop data-driven marketing strategies for patient re-engagement
• Execute personalized onboarding communications for new patients
• Lead email-marketing campaigns and analyze performance metrics
• Collaborate with digital strategists to improve lead conversion rates
• Create targeted upsell campaigns for existing patients
Requirements:<...