Description
We are looking for an experienced Technical Business Analyst with expertise in Adobe Target to join our team in Los Angeles, California. In this role, you will focus on executing and optimizing website A/B tests, managing guest experiences, and contributing to technical implementations. This position requires a hands-on approach and a deep understanding of personalization and web analytics.


Responsibilities:

• Execute and manage daily website A/B testing initiatives utilizing Adobe Target.

• Collaborate with UX, engineering, and marketing to implement and optimize guest experiences.

• Develop and maintain profile scripts and customer attributes within Adobe Target.

• Debug and troubleshoot issues using WebSDK, APIs, and data layers.

• Monitor and analyze web analytics to refine audience targeting and personalization strategies.

• Ensure seamless integration of Adobe Target with other digital platforms ...