The primary function of the Strategic Planner is to understand clients business issues and provide strategic input; both internally in interpreting briefs to inspire creative development and creation of creative briefs, and externally in providing a marketing strategic resource for clients to help build strong brands.

The Strategic Planner has a clear understanding of consumer, market and customer insights to drive the strategic approach and development of creative briefs and client business strategy.

The Strategic Planner is a brand custodian, ensuring that each piece of communication that the agency puts out is true to the brand in question.

They ensure that the objective of each brief is met, and that the best solution is found to address the problem/opportunity that the brand is facing.

Integrating and maintaining a sound relationship with Client Service and Creative to ensure that his/her vision is delivered by driving a culture of creativity ...