Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans: Develop clear understand of key customers and their products, leverage install base and existing customer footprint to determine market positioning, and implement a strategy and action plan to gain access to highest volume opportunities
Market Segmentation Strategy: Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity. Define customer needs and pain points across workflows and map those to Water’s Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.
Customer Insights & Research: Conduct market research and customer analysis to gain deep insights into country-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our pr...