**Overview**

We are seeking a highly skilled and experienced **Staff Software Engineer** to play a critical role in delivering REI’s **Customer Data Management (CDM) Platform** with advanced **Agentic and Generative AI capabilities** . In this role, you will serve as a hands-on AI expert and technical thought leader, designing and implementing AI-powered services and agentic workflows that unlock the full value of customer data across the enterprise.

You will be a key influencer in REI’s AI and data transformation, shaping how customer data is ingested, unified, governed, and activated through intelligent systems. This includes ensuring the ethical, scalable, and performant application of **machine learning, NLP, LLMs, generative, and agentic AI** to drive personalization, decisioning, and automation across customer and employee experiences.

Working closely with cross-functional partners in **Product, Architecture, Analytics, and Engineering** , you w...