Position Overview
채용제목 Sr. Marketing Manager (지원마감) 회사소개 외국계 의료기기회사 업무내용/자격요건 [담당직무]
1. Manages all aspects of marketing plans to achieve financial/budget expectations by creating metrics to analyze and drive business growth and product line strategies.
2. Manage marketing activities and related budget supporting product management for the MSS business including:
* Market research ? market size, market share- employs marketing research tools or through individual effort
* Market sensing ? customer needs, requirements
* Environment ? trends, competitors
* Pricing ? per product per market per segment
* Marketing communications ? advertising, promotions, e-marketing
* Tactical marketing mixes to maximize the go to market in the region
* Meeting strategy ? trade shows, conventions, conferences
3. Creates business cases for new opportunities within the country, engages with the Region, WW and applicable country teams.
4. Provide segment expertise to product ...