Own day-to-day digital campaign operations and execution across channels (display, programmatic, social, video, search-support) in collaboration with Subject matter experts (SME’s), with additional responsibility for pixel strategy, measurement hygiene and data governance.
Ensure campaigns launch on time, run smoothly, meet quality standards and deliver against client KPIs under guidance from senior ops/strategy leads.
Campaign Trafficking & setup: Configure campaigns in ad servers/DSPs/SSPs and social platforms; apply targeting, creatives, tracking pixels and third‑party tags according to specs.
Validate creative specs, creative‑size compatibility and URL redirects.
Develop and maintain a pixel/event taxonomy that maps site/app events to campaign KPIs and attribution modeling needs.
Define standard naming conventions, event parameters, value fields and deduplication rules across platforms.