Job Description
We are seeking a Senior Data Scientist to lead Marketing Mix Modeling (MMM) and conversion/attribution analytics end-to-end. You will build the models, ship the pipelines working with Data Engineers, and work directly with Sales, Strategy & Insights, and Planning teams to turn measurement into revenue. This is not a research engagement – we need someone who has shipped MMM and statistical models to production systems, influenced real ad spend decisions, and who can hold their own in a room with both Data Scientists and Ad Sales leaders.
What You Will Do
MMM & Media Planning (~60%)
• Own the MMM practice end-to-end: data pre-processing, transformation, ingestion, model development, validation, calibration, and productionalize
• Collaborate with Data Engineers to build and maintain MMM pipelines on GCP that ingest spend, exposure, and outcome data across linear, ViX, audio, and digital
• Translate model outputs into planning and optimization recommendati...