The Product Marketing Specialist is responsible for developing the product positioning strategy for Honeywell Process Automation autonomous and AI products. This includes market research, product positioning, and the development of marketing materials to support sales enablement and drive product awareness and engagement. The Product Marketing Specialist will work closely with the Product Managers to understand the technical specifications of the products in order to translate those into concise, impactful product positioning strategies and statements to provide to the Customer Marketing team for implementation in demand generation activities

Key Responsibilities:

+ Communicating product value – positioning and messaging
+ Develop unique selling propositions (USPs) for products based on market insights.
+ Translate technical capabilities into customer value
+ Externally focused messaging and strategy – Go-to-market strategy
+ Enable sales and CS teams with...