Sr. Adobe Analytics Analyst

Location: Dallas, TX (Hybrid/Onsite)

We are seeking an experienced Adobe Analytics Analyst to support our eCommerce team by delivering actionable insights, managing analytics implementations, and driving data-informed business decisions. This role will own analytics reporting, dashboard development, customer journey analysis, tagging strategy, and A/B testing analysis.

Must Have: Adobe Analytics, Adobe Launch, Tagging Implementation, Mobile Analytics, Segmentation, Calculated Metrics, A/B Testing Analysis, Retail eCommerce Experience, Dashboard Development, and Executive-Level Communication Skills.

Responsibilities

• Analyze customer behavior, conversion funnels, and site performance to identify growth opportunities.


• Build and maintain executive dashboards and KPI reporting (sales, traffic, conversion, revenue).


• Own Adobe Analytics reporting, segmentation, c...