Position Overview
Summary We are seeking a Senior Specialist, Performance Marketing & SEO to drive growth across both organic and paid channels. This role will primarily focus on Search & AI Engine Optimisation (SEO/AEO), while supporting performance marketing initiatives (e.g. SEM, social, display, etc.) to drive traffic, conversions, and revenue outcomes. The role may also include data analytics, including performance reporting, attribution, and insight generation. Job Description Our ideal candidate is detail-oriented, proactive, and proficient with numbers, making sense of large datasets in a fast-paced environment. Search & AI Engine Optimisation (SEO/AEO) Implement on-page, off-page, and technical SEO strategies to improve organic search performance Conduct keyword research, optimise content, and monitor site performance to improve organic rankings and AI citations Collaborate with content, web & IT teams to drive SEO/AEO best practices, enhancing visibility and traffic Develop SEO and SEM synergy...