Position Overview
The role will require you to build relevant and engaging campaigns on talabat owned CRM channels which will tie into increasing acquisitions frequency and user retention.
As a Specialist you will own and implement CRM campaigns on a country level for talabat. Youll need to be flexible performance-driven able to work with tight deadlines and be willing to be hands-on to get the job done.
Role Scope
- Ideation of basic CRM campaigns around the customer lifecycle to meet business needs
- Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase frequency drop etc.)
- Monitoring campaign spend and ensuring adherence to monthly quarterly and annual CRM budgets
- Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
- Creating visibility for local marketing teams on performance and cost...